Experience Excellence

about Atlas Key Co.

Unlock The Journey, Elevate your Life.

Atlas Key Co. is built where strategy and soul meet.

Sheri is a visionary leader guided by faith, discernment, and intentional growth. She is known for bringing clarity to complexity and helping leaders align their business, relationships, and personal development into one integrated life. Her work supports conscious leadership, aligned decision-making, and success that feels expansive rather than fragmented.

With nearly 20 years of experience, Sheri MacLeod is a seasoned HR professional, business advisor, and relationship coach who helps leaders build strong teams, clear systems, and cultures that truly work. Her expertise lives at the intersection of business excellence and personal mastery, blending deep HR knowledge with emotional intelligence and consciousness-based coaching.

Sheri believes sustainable success is created when who you are and how you lead are fully aligned. At Atlas Key Co., she partners with people who want more than surface-level wins, supporting leaders in building businesses, relationships, and lives that feel integrated, alive, and purposeful.

Christian brings a service-driven foundation shaped by diverse real-world leadership. With a background spanning the Canadian Armed Forces, private investigations, music entrepreneurship, and long-haul trucking, he has learned that fulfillment is found in building something meaningful while serving others. Guided by faith, Christian focuses on creating systems and platforms that help people grow, create, and contribute with integrity.

Through his ventures, Christian Comete supports creators, entrepreneurs, and communities. He builds high-performance digital platforms through 2XceL Digital Media, empowers artists and creators through Ampcrew, publishes impactful voices through Bravo Books, and co-leads Atlas Key Co. as a lifestyle brand centered on intentional living, premium travel, and residual income.

His commitment to service extends into leadership roles with Rotary, the UCP Board North, the Sendero Centre, and Cornerstone Fellowship, a non-profit mentoring young adults through life and business seasons.

Sheri and Christian partner in a shared vision of leadership that is intentional, disciplined, and deeply human. By leveraging their complementary strengths, where insight meets execution and depth meets structure, they guide ambitious, values-driven individuals toward sustainable success without sacrificing the richness of life.

Rooted in faith and guided by purpose, their partnership supports those who are called to build more than businesses. They work alongside entrepreneurs and leaders who desire clarity without chaos, growth without burnout, and success that feels expansive rather than exhausting.

Utilizing the power of MWR Life, through Atlas Key Co., Sheri and Christian support their ambassadors in creating lives and businesses that are aligned, resilient, and truly fulfilling. This is leadership for those who want out of the rat race and choose instead to build with intention, live with meaning, and enjoy the good life God intended.

Our Founder

President and CEO

Yoni Ashurov

President and CEO

“As the backbone of the MWR Life family, I want to thank each and every member for your continued dedication and commitment to our business. Your entrepreneurial spirit, coupled with your unwavering belief in our services and the power of our business opportunity, is truly inspiring. In this dynamic industry, we have the ability to change lives, empower others, and create a legacy. Embrace the challenges, seize every opportunity to learn and grow, and never lose sight of your dreams. We will build a thriving community that impacts countless lives around the globe and conquer new heights together!”